Lynne Eagle

Principal Research Scientist - Socio-economic Systems and Natural Resource Management

Lynne is a Professor of Marketing at James Cook University. Prior to joining JCU, she was Professor of Marketing and Co-Director of the Bristol Social Marketing Centre at the University of the West of England.  She holds a PhD from the University of Auckland in her native New Zealand. Her research interests centre on (1) Marketing communication effects and effectiveness, including groups who face literacy challenges (2) Impact of new, emerging and hybrid media forms and preferences for / use of formal and informal communications channels (3) Trans-disciplinary approaches to sustained behaviour change in social marketing / health promotion / environmental protection campaigns.

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